Giant Lighting

Located in the Axel towers designed by Lundgaard & Tranberg Arkitekter in the center of Copenhagen, the store features a large curved window towards the city. Showcase of new electric cars by the brand including a futuristic flying vehicle is the focal point of design. These objects are further accentuated by giant hanging lighting disks, that make them visible from the street.

Curves and floating elements

An embracing shape forms a naturally curved back wall of the store. It follows the concept of the Axel tower and emphasizes a sense of movement and spatial continuity. To bring in a feeling of outer-space, the interior features several floating elements, like round shaped lighting disks, back-lit hanging showcases and visually elevated reception desks.

The store finds a balance between minimalistic sophistication and a casual approachable atmosphere, with close attention to details and a richness in material combinations. The palette combines natural materials like terrazzo and wood with metals and diverse textiles. An expressive feature are the art installations made from corrugated, perforated steel sheets. Made in different shades of brass, they reflect an abstraction of the colorful Danish cityscapes.